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Six Kinds of Errors Make an Entrepreneur Loss His Clients
Renowned marketing expert Joe Girard has written a book: “How to sell anything to people,” he said: everyone you encounter is likely to bring you at least 250 potential customers. That is to say, when a customer does not satisfy with your service and leave you, you will lose more than just a customer it-you will cut off and at least 250
potential customers and clients contacts, and may lead to a significant loss.
As an entrepreneur, there are six kinds of errors that make you loss his clients:
Error 1 Find excuses for yourself
You had better first honestly admit your error as long as your clients complaints your service or products, instead of finding excuse for your error, such as “I am almost
overwhelmed by the heavy work, so I have no time to start your programs”. You need to try your best to make things become better even through overtime work, or you can make a discount to your clients, which can help you obtain the trust From Your client.
Error 2 Ignore the feedback
Most clients will not tell you why they are unsatisfied with your service, instead, they just turn around to find another transaction. If you want to keep them, you need to use
some extra time to attract their attention, such private meeting, holding a seminar or direct telephone contacts with them. The questions as follows can be asked to them:
Why do you choose our products or services?
What does make you purchase our products rather than other suppliers?
Do you think our products need to be improved?
Once you get the answers to these questions, you will find what you have done well and what you do not, which is very useful for Your Business.
Error 3 Have a negative and slack thinking
Starting a business by yourself is not so easy, and you will be confronted with a lot of hardships. However, no matter how difficult it will be, as an
entrepreneur
, you have to
keep a positive attitude and smile for all time. Get rid of the vicious cycle of negative thinking and then focus on your goal.
Error 4 Harm the reputation and honor of your competitors
When someone asks how you will judge your competitors’ products or service, you can reply like this “X company’s products are indeed very good or very powerful, but I will tell you why you need to choose our company”, and then you can list some advantages your products.
Error 5 Take granted for you existing clients
Do not take for granted that the customers who buy your products once will be your clients forever, as your competitors are preparing for how to take away them for you.
Therefore, an entrepreneur must work out some policies to keep your clients forever after you
start your Own Business
.
Error 6 Satisfy with the status quo without making progress
Do not try hard to make progress once you have got a little success. An
entrepreneur
should keep self-education, with doing a variety of researches, reading books and magazines to become a pioneer in your industry. The more knowledge you have about your industry, the more confidence your clients will have about you, so your company will become the first choice among customers.
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