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Changes at Amazon’s Astore
Amazon’s aStore is one of the newest affiliates tool provided by Amazon and one of the most successful if we take into consideration profits and the enhancements that are periodically added. Astore is (in their description):
Associates can configure an aStore in Associates Central by navigating through a forms-driven set up process. The store can be built and configured within minutes and Associates only need to copy a line of html code into their web pages. All data will be served from Amazon Web Services and therefore will always be up to date. Once set up, it does not require any maintenance from the Associate.
Recently (and very quietly in fact) they have launched 2 new features:
1. First is a small one, and is a feature that allows you to optionally add to the navigational menu an “About Us” page. Even though is not specified it allows basic HTML formatting to the text (inserting links for example). Basically I see no purpose to that, and perhaps what you could do with that is to provide descriptions to your categories and insert links to some products.
2. The great thing is the addition of “Astore Widgets”. Those are JavaScript ads based on your aStore products that can be embedded in other sites. Right now they come in 8 formats and are as customizable as Google’s Adsense for example. What do you need to know is the fact that the ads will provide products From Your aStore’s homepage. If no homepage is set, than the ads will be generic Amazon Ads not related to your store. What is great about the widgets is that on most cases, discounted products are presented and that is made very clear, by that increasing the chance of creating a buy.
Best practice with Astore Widgets:
Even though Astore is great and has a pretty good conversion rate (might depend on your niche though) is not as efficient as Adsense. Because of that, I suggest you not to waste your space with the widgets, but to use it as an alternative to Adsense’s Public Ads.
In order to do that, prepare a blank page that:
1. Has the background of your Adsense Ads (as you might know by know, in general try to blend the ads in your page background)
2. Create a centered aligned div where you will place the Astore widget.
3. Upload the created page to a server and provide the link to that page when you generate your Adsense code.
4. Due to the constraint that you can display on the widgets only products from the aStore’s Homepage, make sure that you vary its content until you find the most attractive one.
An alternative to this is to use Openads, and to attach to a zone both Adsense and Astore Widgets.
By doing this you’ll have the following benefits:
1. You Increase Your revenue chances by removing those pesky Adsense public ads.
2. You decrease banner blindness by varying the content.
This new enhancement comes as a big hit to small companies like Blogger Kit that provided similar features through revenue sharing with the users.
Example of implementation of Astore & Astore Widgets:
Metal & Rock Videos has an attached Astore that sells metal and rock music related products (CDs, DVDs, Accessories). Astore widgets are added to all the Adsense areas. For example you can look here and if is not visible just browse through more obscure bands and you’ll have the chance to see them in action.
About the Author
Razvan Antonescu is a Romania based search engine marketer
Online Business Website for eBay, Amazon, Clickbank, Adsense
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How To Make Money With Google Adsense By Adding Simple Text Ads On Your Website: Making Money With Google Adsense Made Simple And Easy – Audiobook $4.45 … |
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The Google AdWords Training Workshop DVD $89.95 Your step-by-step guide to DIY advertising on the world’s favorite search engine.Designed to meet the needs of beginner – intermediate level users, this 2 DVD workshop shows DIY advertisers how to build a successful AdWords search marketing campaign with over 3 hours of easy to follow instruction, examples, checklists and control panel screen captures recorded live on the internet.You’ll see it al… |
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Building & Profiting with Google AdSense Discussion Forums $19.97 Your step-by-step guide to building a profitable discussion forum in under an hour, for less than $20. If you’ve been looking for an “instant start-up business” for the web, where you can get in for very little money, don’t have to sell a product or take orders, but can still generate a healthy income stream, this might be what you’re looking for. In this training CD, you’ll see how — in le… |
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Building & Profiting With Google Adsense Discussion Forums $48.22 Your step-by-step guide to building a profitable discussion forum in under an hour, for less than $20. Note: The information in this course is presented via a menu-driven CD filled with video chapters covering each lesson. The CD can be viewed in any computer (Windows or Mac) with a CD drive…. |
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Adsense – Kirk Donovan – Paperback $16.45 Adsense |
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Adsense Unleashed – Bottletree Books – Paperback $13.18 Adsense Unleashed |
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The Adsense Code – Joel Comm – Paperback – Expanded Ed. $12.71 The Adsense Code |
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Google Adsense for Dummies – Jerri Ledford – Paperback $24.23 Google Adsense for Dummies |
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Google AdSense For Dummies $8.99 If you want to make your Web site or blog earn its keep, using Google AdSense makes a lot of sense. It also makes sense to find out how AdSense works and how to make it work for you. This friendly guide cuts through the geek-speak and shows you what AdSense is, how to make your site Google-friendly, how to use AdSense for Search or Content, and more. Fine-tune your Web site – beef up your content for Google’s approval as well as to boost effectiveness. Apply Google guidelines – include relevant links and content, make your site easy to navigate, use a sitemap, design for the user, and keep links in good repair. Discover other types of AdSense – use AdSense with video, mobile, and RSS. Learn to love units – add video units to your site, design mobile ad units, and understand referral units. Get creative – use AdSense as a page element on your blog and design knockout ads and cool search boxes. Make them pay – increase your income from AdSense for RSS, referral units, and streaming videos. Use some sense – track your results using AdSense reports and Google Analytics. |
